Perfion PIM
Perfion is a Product Information Management system (PIM) used to structure, maintain, and distribute product data in organisations with complex product portfolios. At Pico, Perfion serves as a central platform for managing product information across systems, markets, and channels.
Perfion is particularly well suited to organisations where product data is technically detailed, highly varied, and closely linked to business operations, documentation, and compliance. The system is known for its flexible data model and its ability to handle both structured and semi-structured data without locking the business into a rigid structure.
Why is Perfion relevant?
Many of our customers work with products that exist in many variants, configurations, and versions. Product data often originates in multiple systems and is managed by different disciplines such as product development, sales, marketing, quality, and supply chain.
Without a shared product data platform, organisations quickly encounter:
Inconsistent data across channels
Manual workflows and local spreadsheets
Unclear ownership of data
Increased risk of errors in documentation and market communication
Perfion is used to consolidate product data in one place and make it available in the form required for both internal processes and external channels.
How does Pico work with Perfion?
Pico's work with Perfion starts with the business, not the system alone.
The focus is on understanding:
What product data the organisation holds
How data is used today
What requirements are set by markets, customers, and authorities
How data needs to be able to evolve over time
At Pico, we design data models in Perfion that reflect both product structure and business logic.
This includes:
Classifications and product families
Attribute structures and variant management
Relationships between products, documents, and media
Rules for data quality and governance
Perfion is typically implemented as a central hub that integrates with ERP systems, commerce platforms, websites, print solutions, and other business-critical systems.
Data modelling and flexibility
A core strength of Perfion is its flexible data model. At Pico, we use this flexibility to build solutions that can adapt to changes in product range, market structure, and business strategy without extensive rebuilding.
This means that:
New product types can be added without breaking existing structure
New markets and channels can be supported with local requirements
Product data can be reused in different contexts
The system can grow in line with the business
The data model is treated as a strategic asset that is continuously adjusted to meet the organisation's evolving needs.
What value does Perfion create in Pico's solutions?
When Perfion is used as a central PIM system, organisations typically achieve:
A single source of truth for product data
Better data quality and traceability
More efficient workflows across teams
Shorter time-to-market for new products
Greater consistency across markets and channels
The value lies not in the system alone, but in the interplay between data, processes, and the organisation.
Connections to other areas
Perfion often works in close conjunction with:
Commerce and website platforms where product data is published
ERP systems where master data and logistics data originate
Integrations and middleware that ensure data sharing
Governance and data quality, where responsibilities and rules are defined
Sustainability and compliance, where product data is used for documentation
In our work at Pico, Perfion is seen as part of a broader data infrastructure where product information supports operations, growth, and long-term business development.