Ecommerce in a complex business context
Pico’s customers are typically medium‑sized and large B2B companies with complex products, many variants, and requirements for consistent data across markets and channels. In this context, ecommerce is not just a sales interface, but a central part of the customer journey and day‑to‑day operations.
The ecommerce platform must be able to handle the structuring and presentation of complex product data, customer‑specific pricing, assortments and agreements, coherence between online channels, internal systems and external partners, as well as requirements for documentation, compliance and data quality.
The choice and use of ecommerce platforms therefore have a direct impact on both business efficiency and the customer experience.
Types of ecommerce platforms
The platforms described on the underlying pages represent different approaches to ecommerce. Some are monolithic platforms with tightly coupled functionality, while others are more modular and API‑based. What they have in common is that they can be part of solutions where ecommerce functions as a specialised layer built on top of a solid data foundation.
The platforms differ, among other things, in terms of flexibility and customisation options, integration with PIM, ERP and other core systems, support for B2B‑specific functionality, and scalability across markets and business models.
At Pico, ecommerce platforms are always assessed in relation to the overall architecture and the business context in which they are intended to operate.
Interaction with product data and other systems
A recurring principle in Pico’s work with ecommerce is that the platform is not the source of product information, but instead consumes structured and validated data from central systems, typically a PIM as well as an ERP.
The ecommerce platform functions as a presentation and interaction layer for customers and partners, a channel for sales, self‑service and customer‑specific information, and a connection point between the user experience and the underlying business logic.
This interaction ensures that changes to assortments, structures or market setups can be handled in a controlled and consistent way, without the ecommerce solution becoming fragile or difficult to maintain.
How Pico works with ecommerce platforms
Pico’s approach to ecommerce is based on understanding business needs, data and processes before selecting and implementing technology. The ecommerce platform is viewed as a means to realise clear business objectives, not as a goal in itself.
The work typically includes analysis of business requirements and customer types, clarification of roles and responsibilities between ecommerce, PIM and other systems, data modelling and structuring of product information, and design of integrations and long‑term architecture.
This approach makes it possible to establish ecommerce solutions that can evolve over time and adapt to changing requirements without losing coherence or data quality.
Connections to other areas at Pico
Ecommerce platforms are closely connected to several of Pico’s other areas of expertise. In particular, there is a strong link to PIM, integration and data governance, but also to areas such as customer portals, AI‑enabled support and documentation.
The underlying pages describe the individual platforms and their roles in these contexts in more detail, making it clear how ecommerce forms part of a coherent and sustainable digital solution.