Mercura CPQ
Mercura is a CPQ platform (Configure, Price, Quote) used to configure, price, and generate quotes for complex products. At Pico, Mercura is a central part of the sales process for companies where product composition, pricing, and technical constraints are closely connected.
If you work with configurable products, you probably know the situation:
A salesperson is in dialogue with the customer but needs to involve product specialists and engineering before being able to give an answer. Time passes before anything is validated, and often the quote is only ready once the customer has moved on.
It is not a question of lacking competence.
It is about knowledge not being available where it needs to be.
With a CPQ setup, product knowledge becomes an active part of the sales process.
Why is Mercura relevant?
Many of the companies we work with have products with many variants, dependencies, and customer-specific adaptations. This means the quoting process often involves multiple functions and manual steps.
This typically leads to:
long response times
back-and-forth between sales and engineering
risk of errors in configuration and pricing
unclear or inconsistent quotes
This is where CPQ adds value, because it brings rules, dependencies, and pricing logic together in one place and makes them available in the sales dialogue.
When it works in practice, the difference becomes clear:
quotes can be produced in minutes rather than days
errors in configuration and pricing are significantly reduced
the salesperson can work independently without bottlenecks
prices and discounts are managed centrally
This changes not only the speed, but also the quality of the dialogue with the customer.
How does Pico work with Mercura?
At Pico, we start with the business – not the tool.
We work to understand:
how the products are structured
what rules and dependencies govern them
how prices and agreements are structured
how the quoting process works today
That is the foundation CPQ is built on.
When we implement Mercura, we translate that knowledge into a structure where:
products can be configured step by step
validation happens along the way
the price is calculated based on actual rules
quotes are generated directly from data
The result is not just a system, but a way of working where knowledge is available in the moment it creates value.
From product data to quote
In practice, Mercura works as an extension of the work the company already does with product data.
Product information, which often resides in PIM, ERP, and other systems, is made usable within the sales process itself. This means that:
product data is used directly in the configuration
pricing structures and agreements are included in the calculations
the output becomes a quote that can be produced and delivered
For the salesperson, this means a more coherent working day.
For the organisation, it means fewer errors and less dependency on key individuals.
And for the customer, it means faster and more accurate answers.
Part of a unified data infrastructure
Mercura does not stand alone.
At Pico, we see CPQ as part of a unified data infrastructure where multiple systems work together:
PIM, where product data is structured and maintained
ERP, where master data and logistics reside
CRM and sales platforms, where the dialogue with the customer takes place
integrations that tie everything together
It is in the interplay that value emerges.
When data is connected all the way from product to quote and on to order, processes become more stable and decisions can be made on a better basis.
The complexity does not disappear.
But it becomes manageable – and far more workable in practice.