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Pico is among the leading consultancies within Product Information Management systems (PIM). We have worked with the PIM discipline for 15 years, helping companies across industries and sectors. On this page, you can read a little about what we do and recommend. Ask your questions to our AI, which is equipped with all our knowledge in the field.
PIM is an abbreviation for "Product Information Management", and a PIM system is the hub for collecting, enriching, and publishing product data. A PIM system is therefore a central system for those who work purposefully with ecommerce.
The primary task of a PIM system is to ensure the organisation's ability to handle large volumes of complex product data. A good PIM solution makes it easy to publish this information efficiently to relevant channels (e.g. suppliers, social media, webshops or similar).
With a PIM system, you get a Single Source of Truth for your product data, so your employees never have to spend valuable time gaining access to a resource that should be available to everyone.
Product Information Management is, in other words, a tool for taking control of all your product data and the processes involved in enriching, using, and distributing it.
PIM stands for Product Information Management and covers the discipline and the systems used to structure, enrich, and distribute product data across a company's channels and markets.
PIM brings product-related information together in one place, making it possible to work consistently with data across business, technology, and organisation.
PIM is typically used as the place where product data is modelled, quality-assured, and made ready for use in websites, e-commerce, catalogues, integrations, marketplaces, documentation, and internal systems.
By treating product data as a strategic asset, PIM becomes a prerequisite for scalable digital solutions.
Good Product Information Management is the shortcut to a good omnichannel strategy
Product Information Management enables the realisation of any omnichannel strategy by sending targeted channel data to the organisation's many channels and touchpoints. This is how a PIM system supports your omnichannel strategy:
Overview of all channels
Overview of products in channels
Centralisation of channel data (data used in each individual channel)
Distribution of targeted channel data
Dynamic maintenance of channel data
Overview of channel data processes
Central management and administration of channel data. (Through rights management in PIM, the organisation ensures that the right employees are maintaining the company's data)
We help leading companies structure their data and work with PIM
You move away from spreadsheets, drives, Access databases, and home-built scripts. Everyone knows where data lives and how to access it. When data is updated in PIM, it flows effectively through to all your relevant commercial channels.
