PIM: The commercial foundation for your product data

You move away from spreadsheets, drives, Access databases, and home-built scripts. Everyone knows where data lives and how to access it. When data is updated in PIM, it flows effectively through to all your relevant commercial channels.

Your processes are streamlined, and your teams work together in one system. There is no doubt about who holds the ball, and you ensure faster time to market. Heavy enrichment processes become far more effective through the use of AI and solid governance that enables people to deliver their best. Automations and validations can be built in to ensure high data quality all the way through to customers.

When you expand with new categories, new segments, or into entirely new markets, it no longer requires a large number of new hires. Your PIM system supports your ability to grow and scale without costs growing alongside it.

When the organisation works together across departments, there is often unnecessary friction. This frequently manifests in poor processes and slower throughput — for example with new products. A PIM system addresses these challenges by creating one place where the company collaborates on product data.

The data foundation of a company typically consists of ERP, CRM, and PIM. ERP centralises transaction data — the data the company uses to run all its internal processes (from quote to delivery). PIM centralises all the data the company needs to sell the product (technical specifications, descriptions, images, drawings, etc.). PIM thus "cleanses" ERP of product customisations, ensuring that the ERP platform stays closer to standard.