PIM systems at Pico
PIM systems (Product Information Management) are a central part of Pico's work with product data. They form the foundation for how product information is structured, maintained, and distributed across channels, markets, and systems.
At Pico, we do not work from a single fixed technology preference, but with a broad understanding of the market's leading PIM platforms and their strengths, limitations, and areas of application.
This page serves as an overview for a number of subpages, each describing specific PIM systems and Pico's experience with them.
Independence in the choice of PIM platform
Pico's approach to PIM is system-agnostic. This means we can deliver advisory services, implementation, and further development across multiple PIM platforms – depending on what makes the most sense in each individual context.
The choice of PIM system always starts with the customer's business, not the technology itself.
In practice, this means we assess:
product complexity and data models
number of markets, languages, and channels
requirements for documentation, compliance, and governance
integration with other systems such as ERP, commerce, DAM, and MDM
organisational conditions and maturity in working with data
The PIM system is seen as a means to support the business – not as an end in itself.
Advisory services based on customer needs
When Pico advises on PIM systems, it is based on a thorough understanding of the customer's current situation and future needs. This often involves analysis of existing data sources, workflows, and the technology landscape, as well as an assessment of how product data is used today.
The advisory work is therefore not only about functionality, but about coherence:
between business and data
between people and systems
between short-term needs and long-term scalability
This approach makes it possible to identify the PIM platform that best supports the customer's way of working – both now and over time.
PIM as part of a larger whole
At Pico, PIM systems are regarded as an integrated part of an overall data platform. Product data is closely connected to commerce solutions, integrations, governance, data quality, and increasingly also automation and AI support.
Work with PIM therefore does not stop at the choice of system. It also includes:
data modelling and structuring of product information
clear roles and responsibilities for maintaining data
ongoing adaptation as the business evolves
The following subpages provide a more detailed insight into the individual PIM systems Pico works with, and how they are typically used in different business contexts.