Centric PXM and Contentserv
Centric PXM and Contentserv are platforms for Product Experience Management (PXM), where product data, content, and documentation are brought together and used in a unified context. The solutions are used in organisations where product information must not only be correctly structured, but also support complex business processes, documentation requirements, and collaboration across the organisation.
At Pico, we use Centric PXM and Contentserv in solutions where product data is closely integrated with content, processes, and governance, and where there is a need for a more process- and experience-oriented approach than traditional PIM alone.
Why are Centric PXM and Contentserv relevant?
Many of our customers work with products where the requirements for information go beyond basic product attributes.
This can include:
Technical documentation
Regulatory requirements and compliance
Market- and sales-related content
Collaboration across many disciplines and roles
In these organisations, product information is closely tied to work processes, approvals, and documentation — not just to publishing on digital channels.
Without a platform that supports this interplay, organisations often experience:
A lack of coherence between data and content
Unmanageable approval and documentation processes
Local solutions and parallel sources of truth
Increased risk of errors and non-compliance
Centric PXM and Contentserv are used to bring product data and content together in a shared framework, where structure, process, and application are all connected.
How does Pico work with Centric PXM and Contentserv?
Pico's work with Centric PXM and Contentserv starts from the business's processes and information needs.
The focus is on understanding:
How product information is created and developed
Which roles and functions work with data and content
Which approvals and rules apply
How information is used internally and externally
Pico configures the solutions so they support both product structure and workflows.
This can include:
Building product and variant models
Managing documents, media, and content
Setting up workflows for creation, enrichment, and approval
Managing permissions, responsibilities, and data quality
The solutions are typically integrated with ERP systems, websites, commerce platforms, and other business-critical systems, so product information can move in a controlled way through the organisation.
Product experience, processes, and governance
Centric PXM and Contentserv stand out through their strong focus on the connection between product data and the processes that surround them.
At Pico, we use the platforms to ensure that:
Product information is developed through structured workflows
Documentation and compliance requirements are supported systematically
Content and data are connected across contexts
Changes can be tracked and managed over time
Product information is treated as a whole, where data, content, and processes are equally important to the stability and development of the business.
What value do Centric PXM and Contentserv create in Pico's solutions?
When Centric PXM or Contentserv is used as a platform, organisations typically achieve:
Better visibility of product data and associated content
More robust and documented workflows
Greater confidence in relation to compliance and requirements
Better collaboration across the organisation
A more coherent approach to managing product information
The value emerges from the interplay between system, process, and organisation — not from technology alone.
Typical connections to other areas at Pico
Centric PXM and Contentserv are often part of solutions where:
PIM and data modelling form the foundation for product structure
ERP delivers master data and business-critical information
Integrations ensure coherence between systems
Governance defines responsibilities, rules, and data quality
Compliance and documentation are central business topics
In our work at Pico, we see Centric PXM and Contentserv as platforms for organisations with high demands for structure, process, and control in their work with product information.