inRiver PIM
inRiver is a Product Information Management system (PIM) used to collect, structure, and distribute product information in companies with many products, variants, and channels. The system is built to support commercial processes where product data needs to be actively used in sales and marketing contexts.
At Pico, we use inRiver as a PIM platform in solutions where product information needs to be enriched, versioned, and published quickly and consistently across digital channels.
Why is inRiver relevant?
Many of our clients operate in markets where product information plays a direct role in the sales process. Products need to be presented correctly and consistently across websites, commerce platforms, marketplaces, catalogues, and other customer-facing channels.
Without a central PIM system, organisations often experience:
Multiple versions of the same product information
Manual updates across channels
Long time-to-market for new products and ranges
Lack of visibility into which data is used where
inRiver is used to consolidate product data in one place and make it operational in the channels where it creates value for the business.
How do we work with inRiver?
Our approach to inRiver at Pico is grounded in the business need to work efficiently with product information in a sales and marketing context.
The focus is on how product data is:
Created and enriched
Maintained over time
Prepared for publication
Distributed to relevant channels
At Pico, we configure inRiver so that the data model reflects the company's product range, product relationships, and market structure.
This includes, among other things:
Building product and variant structures
Managing attributes, texts, and media
Relationships between products, accessories, and documentation
Workflows for enriching and approving data
inRiver is typically implemented in close integration with commerce platforms, websites, and other digital touchpoints where product information is used directly.
Product data and commercial workflows
inRiver is designed to support workflows where product information is continuously enriched and adapted to different channels and audiences.
At Pico, we use the platform's functionality to ensure that:
Product data can be adapted to channel and market needs
The same product can be presented differently depending on context
Content can be reused across channels
Changes to product data are applied in a controlled and consistent manner
Product information is treated as an asset that is developed and refined in line with the needs of the business.
What value does inRiver create in Pico's solutions?
When inRiver is used as a PIM platform, organisations typically achieve:
Better alignment between product data and digital channels
More efficient enrichment and maintenance of product information
Shorter time-to-market for new products and campaigns
Greater consistency in customer-facing product communication
Better collaboration between marketing, sales, and product owners
The value comes from the interplay between structure, process, and the use of data – not from the system alone.
Connections to other areas
inRiver often forms part of a broader solution where:
Commerce platforms and websites use product data directly
ERP systems provide foundational master data
Integrations ensure ongoing data synchronisation
Content and marketing processes draw on product information
Governance ensures ownership, quality, and consistency
In our solutions at Pico, inRiver is seen as an operational PIM system that supports the day-to-day use of product data across digital sales and marketing channels.