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Pico is among the leading consultancies within Ecommerce. We have worked with the discipline for 15 years, and help companies across sectors and industries.
Shopify works well for sales and experience. But as the product range and markets grow, and data moves between systems, the need for a more structured approach becomes clear.
PIM for Shopify is about creating a central foundation for product data. A place where information can be created, structured, and maintained before it is used in the webshop.
As complexity increases, it becomes evident that Shopify is not designed to handle all product data work. It becomes harder to maintain structure, and manual updates take over.
A PIM setup provides a more stable starting point, where product data is treated as an asset that is accurate, consistent, and can be used across the business.
With a PIM setup, product data is gathered in one place, where it can be organised independently of the webshop.
Information is structured through attributes, relations, and variants, and can be adapted before it is sent on to Shopify, ERP, and other systems. This creates a clear separation between where data is maintained and where it is used.
At the same time, product data becomes less dependent on a single platform. It can be used across systems and adapted if needs or channels change. There are many PIM systems. While some are more demanding to implement and come with relatively high licence costs, there are also alternatives that are faster to implement and cost-effective to operate. What matters most, however, is not the platform, but that a structure is established that can hold over time.
Whether you have a specific project in mind, are curious, or perhaps unsure which direction to take, we are available for a no-obligation conversation. We promise to listen and understand before we speak – even if that means we are not quite the right match for you.
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+45 70 27 05 04
info@picopublish.com
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When data is organised through fixed structures, it becomes easier to understand and work with products. This reduces the need for specialist knowledge and makes it easier to onboard new employees and collaborate across the organisation. At the same time, it becomes possible to ensure a more consistent way of presenting products. This creates a better experience for the customer and makes it easier to work with branding and content across channels.
