The customer and users always come first.
We don't "just" make websites. We visualize complex data with respect for the customer journey. We are the right partner if you seek personalized experiences, have complicated requirements such as user management or product filtering. Perhaps you dream of an online configurator that provides your customers with the best tools to customize your products before they buy them.
As a company, you get much more out of your investment in ERP and PIM if the customer feels their needs are met. This typically includes ensuring that:
- The customer can easily and quickly find information about your products
- Navigation and login are intuitive
- Your products or services are presented to match the user's unique prices or other customer-specific content
- All information is updated automatically, minimizing manual processes
We scale the solution according to your needs.
Different companies have different priorities and channels, and therefore different needs and budgets.
At PicoPublish, we help both with designing and developing customized websites for larger B2B companies and with building on existing platforms. The foundation of our efforts is always found in the intersection of your requirements, technology, and your customers' needs. Once we have these elements in place, we can build the right solution—whether we are starting from scratch or adding templates, modules, and services to an existing solution.
Both during and after the development of your solution, we focus on usability and conversion optimization, ensuring that your website performs optimally in a dynamic online environment.
The challange
Their current setup with an outdated CMS and no PIM resulted in long time-to-market, data inconsistencies, and poor design on devices other than PCs.
Furnipart wanted to build a digital universe that matched their products, with a focus on quality and design.
It was particularly important for Furnipart to easily create content and communicate across different languages.
The solution: Perfion, PIMcommerce og PIMedia
Furnipart chose to implement Perfion to manage product data, ensuring centralization, reducing time-to-market for new products, and streamlining workflows for translations.
The CMS was replaced with PIMcommerce to ensure optimal integration between Perfion and the webshop. There was a strong focus on making campaigns, web structures, and hierarchical data easy to maintain.
As an additional service layer for their customers, Furnipart opted to integrate PIMedia as a showcase for their product data.
The result
A new brand site, supported by Perfion, easily handles images, descriptions, and translations. The efficiency of the setup is especially evident in language versioning, as Furnipart was able to quickly roll out versions in EN, DE, FR, ES, and IT following the launch of their Danish site. All of this was accomplished in just 3 months.
6 languages
Being able to provide language versions of their site has helped Furnipart strengthen their communication in key markets.
B2B - shop
The establishment of a website with product showcasing has created a strong data foundation upon which Furnipart can build a B2B shop.
Free Hands
With Perfion and PIMcommerce, Furnipart has had the time to focus on customers and details.
Let's talk about you
You are the experts in your business. We are specialists in digital transformation and business optimization.
Together we can figure out what can create the greatest value for you.
Every day, we help a large number of companies to create engaging web solutions, structure complex data and optimize workflows.
Maybe we can help you as well!