Inextricably linked but still distinct disciplines
However, we often find that all the concepts fit under the tab "User Experience" (UX for short). At PicoPublish we keep these separate so that we always focus on the right tasks.
Usability
When we talk usability with our customers, the dialogue is focused quite narrowly on the system's, website's or app's functions and automations. With usability in focus, we have in mind whether the user can perform their actions precisely, quickly, without errors. Of course, we also take into account how we handle any errors when they occur.
In other words, we develop systems that take into account how the system's status, possible errors and successful actions are handled, so that the user experiences a well-functioning system.
At PicoPublish, we help you strengthen your platform, app, or website from a usability perspective.
User Interface - the beautiful and engaging exterior
The user interface is often a top priority when we develop digital products. The user interface must be able to contain many aspects: it must reflect the company's visual identity, it must be engaging for users, easy to find and learn for new users, and it must work on different devices.
All of this is contained in the User Interface design, where colours, shapes, fonts, contrasts and the visual hierarchy are mapped.
We can both advise on improvement opportunities for existing solutions (UI audits), and design new ones if your project has not yet been launched.
User Experience - the involvement of real users
When we have designed a UI with a focus on usability, we have implicitly set the stage for the complete user experience in the solution.
Many of the pre-selection can be quite good, well-founded and verified by, for example, expert tests. But the target audience is not necessarily "experts", which is why we never call anything "User Experience design" without having real users involved. It can be done in different ways with different purposes, timeframes, budgets, and resources.
At PicoPublish, we can advise you on how to uncover your users' experience of your solution. We can also do the work for you, and deliver the results together with concrete recommendations.
PicoPublish is ready to help you get started, move forward, or reach your goals with your design challenges.
Whether it is assisting your creative employees, running the entire project or everything in between:
Audits
We review your current solution and come up with concrete improvement proposals and questions that can get you further in the process.
Design consultancy in existing projects
Perhaps the development of the project that was supposed to be your new cool website, portal or app has gone wrong because of a failed collaboration or because key people with you quit. Regardless of the reason, we familiarize ourselves with your existing project and help you reach your goals.
Design of a new visual identity, new website, new platform or other digital solution
Your new idea can take off and gain competent momentum when you bring PicoPublish on board from the start. We can either serve as a resource support in your existing process or take the lead as project managers.
UX sparring and/or tests
If you need input on how to conduct user tests, we can help you. We offer support either through consultation so you can proceed on your own or by conducting the research for you. All we require is that you know who your target audience is.