Frequently asked questions about inriver
What is inriver?
Inriver is a mature and feature-rich cloud-based PIM system that is designed to meet companies' specific needs to centralize and streamline the management of their product information.
With inriver, companies get the opportunity to gather and manage all their product data in one place. The platform allows users to create, edit, and manage all the product data needed to provide the customer with the best possible basis for decision-making. Inriver also has a number of features that are targeted at the management of digital assets such as images and videos.
By having all the information about your products gathered in inriver, it becomes easier to ensure high, consistent quality across your product catalog, while at the same time enrichment and display of data in all your channels becomes more efficient.
In other words, Inriver makes it possible to create compelling and cohesive product experiences for your customers. In short, inriver allows you to centralize and optimize the work with your product information and data in a way that not only increases efficiency, but also benefits the end users.
What does PIM inriver mean?
PIM (Product Information Management) is an essential practice for companies that want to streamline the work with onboarding, enrichment and display of product data.
Product data is the backbone of any shopping experience, as it's through good product data that customers get the information they need to make informed purchasing decisions. "Good product data" can be anything from basic product descriptions to technical specifications such as weight, dimensions, and color.
With a PIM system from inriver, you get a number of tools to improve the customer experience. By having well-structured product data, you can create more engaging and relevant experiences for your customers.
Inriver supports all your data-related processes, which typically include processing texts, images, and videos. In short, inriver's PIM solution gives you the tools you need to organize, improve, and utilize your product data.
What is the meaning of "inriver partners"?
Inriver's partner program gives partners access to both tailored training as well as technical features that make continuous operation and development of good inriver solutions possible.
Inriver partners are thus central to the roll-out and use of inriver's solutions with you when you buy a license. As inriver partners, PicoPublish has a team of inriver consultants who have in-depth knowledge of the inriver platform and its functionalities. Our role is to support your company throughout the implementation process, so that together we ensure a seamless integration of PIM into your existing system landscape and workflows.
When a company chooses to implement inriver, they always collaborate with a local inriver partner. As an inriver partner, we offer not only technical expertise, but also strategic advice on how inriver can best create added value for your business. As an inriver partner, we are committed to being able to provide trained inriver consultants so that you get the desired return on your inriver investment.
What is inriver Product Marketing Cloud?
Inriver's "Product Marketing Cloud" (also called iPMC) is the entire cloud platform that you work with when you buy an inriver license.
The iPMC platform allows companies to manage and optimize their product information across all sales channels (e.g. webshop, apps, catalogs, and marketing platforms).
Almost all inriver implementations include a configuration track and an integration track. In the configuration track, we work on adapting inriver's data model to suit your needs. Here we create the fields/field types, product types and channels that your products need in order for you to describe and present them to potential customers. The configuration work takes place in inriver's Product Marketing Cloud, and will typically be carried out by our consultants.
Once the data model is configured, our customers typically get access to the enrichment interface, where the actual enrichment process takes place. This can include creating and editing product descriptions, managing links between products and media, channel structuring and management, creating product catalogs, and more.
Do I need an inriver certificering?
Whether or not members of your data team need an inriver certification depends on your specific needs and the collaboration agreement you have with your inriver partner.
Inriver certifications can be an advantage for the stakeholders who work with the inriver platform in their daily work. This will typically be people in roles such as system administrator, project manager or product manager.
An inriver certification typically provides a deeper understanding of the possibilities with inriver's many features, tools and also often offers a "best practice" perspective on enrichment work in inriver. In addition, an inriver certification also serves as a proof of expertise and experience in the field.
All inriver consultants at PicoPublish have a certification, which is your assurance that we possess the necessary knowledge and expertise to advise you.
If you want a more customized teaching format, PicoPublish also offers tailor-made courses and training, so that your team can handle a larger part of the tasks in and around your inriver solution. Our workshops are designed to help you develop your inriver skills, ensuring your team can take advantage of the full benefits of inriver.
Why should we consider a PIM system from inriver?
Inriver Product Information Management (PIM) is a comprehensive approach to organizing, managing, and improving product information across a company's product portfolio. At its core, it's about creating a centralized and structured database that contains all the information about the company's products, such as descriptions, images, prices, technical specifications, and related documents.
The primary objective of inriver PIM is to ensure that product data is accurate, up-to-date, and consistent across all sales channels and touchpoints. This includes online stores, brick-and-mortar stores, mobile apps, catalogs, and other digital platforms. By centralizing and standardizing product information, businesses can avoid errors, improve efficiency, and create a more consistent customer experience. Inriver PIM offers a range of tools and features to manage product information effectively. This can include an intuitive user interface for creating and editing product descriptions, the ability to add images and videos to product pages, workflow automation for approval processes, and integration options with other systems like ERP and ecommerce platforms.
Let's have a chat about you!
Would you like to know more about inriver and what an inriver implementation process could look like? Then contact us for a no-obligation chat about inriver today.