57% of the purchase process<!--@Item.ImageAltText-->

57% of the purchase process

is completed before contact

with a supplier

Take Control of Your Product Data!

The new B2B reality is demanding and challenging. The competition is hard and the digital revolution has changed the way we do business. The customers no longer seek information and advice directly from the retailer. Google has conducted a survey that shows 57% of the purchasing process is complete before the B2B customer's first engagement with a specific supplier.

As a consequence, B2B customers spend almost two thirds of the buying process researching by themselves, read technical specifications and select a supplier. The amount and, most importantly, the quality of the product information available online is the only way to influence the customers early in the purchasing process. The most well-documented product wins! 

B2B Marketing With a B2C Mindset

B2B Marketing With a B2C Mindset

Keep in mind that your end customers also conduct online searches to find and compare products. They demand information about the product’s quality, material, measurements, related products and other specifications. To be able to provide B2C product information together with your products therefore becomes an important competitive advantage.  

Why Implement a PIM System, When You Already Have an ERP System?

Historically, the approach has been to place product data in the ERP system. In time, the amount and complexity of the product data has however exploded, which now puts unrealistic requirements on the ERP system. 

Many companies have tried to customize their ERP system in order to be able to handle their product data.  A better solution would be to keep the ERP system as close to standard as possible, which will make it easier and more cost-efficient to upgrade.

In other words, the system should be built to handle the data you add to it: (Product) Channel data for the PIM system and transaction data for the ERP system. Transaction data supports internal operations such as sales and invoicing. Channel data are all the data distributed to your channels: Website, catalogues, price lists, etc.

The PIM system is built to maintain channel data (products) and is therefore far more efficient at this than the ERP system. 

Why Implement a PIM System, When You Already Have an ERP System?

PIM Is a Solid Foundation of Your Company’s Growth

If you want to make your products available online, you need a flexible and future-proof foundation, which you will have with a PIM system. An original PIM system is built for Product Information Management (PIM), which is crucial for your online product presentation and selling.

Product Information Management (PIM) is, as mentioned, about taking control of your product data. When you are in control, you can enrich your products much more efficiently, obtain a much faster time-to-market and uniform products in all channels and languages. Being able to thoroughly document your product’s quality, design and assortment will keep you ahead of the competition.

With a PIM solution to help you optimize internal product processes, you can release resources for more valuable initiatives such as online marketing (SEO and SoMe), campaigns, targeted communications, content marketing, newsletters, new markets, etc.  

  1. Enrich your products with input from internal sources e.g. your marketing department, ERP and external sources such as databases, suppliers and agencies.
  2. Centralize your product data in a PIM system and make the data available for relevant employees and external stakeholders.
  3. Distribute your product data in the right channel and language.  

 

PIM Is a Solid Foundation of Your Company’s Growth

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Please contact me for further information

 

Jon Phillip Bodholdt

CSO & Partner

 

T: +45 70270504

E: jpb@picopublish.com

 

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