The challenge - Long processing times and wrong platform
Every year, ILVA sells more than 2 million products through their +40 retailers and their own webshop. With a complex product range that must be promoted on an ongoing basis, ILVA often has to produce marketing materials in the form of catalogues, SoMe campaigns, banners and videos.
ILVA has marketing departments across the country, from which they often work with large images and data-intensive 3D drawings of products from their many product categories. The cloud-based DAM (Digital Asset Management) deployed at the time often resulted in long turnaround times and scarce resources.
The solution: PIMedia
The solution was a PIMedia setup, where ILVA names their images with a unique barcode, which is then automatically loaded into PIMedia.
The images are linked to master data from ILVA's ERP (Dynamics AX), where they are further enriched with name, color, product type, measurements, season, and the like. In the same flow, the images are linked to the specific products - all automatically through PIMedia.
After the linking of images and master data, a web export of all new images is made to a specified FTP server, from where they are loaded into ILVA's CMS.
The solution is super user-friendly and with PIMedia's efficient structuring, we have made our users of the image bank self-sufficient in no time.
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